Category Archives: Text Analytics

1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar co-hosted by TMRE. Spaces limited/first come first serve, please register here. We’ll be covering our extremely well received multi country, multi lingual analysis case study. I think you’ll be surprised at […]

More

Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […]

More

Text Analytics Poll™ shows asking respondents to provide reasons for their opinions may increase cognition and decrease “No Opinion” Asking People WHY They Support/Oppose Civil War Monuments May Affect Results. Judging from the TV news and social media, the entire country is up in arms over the status of Confederate Civil War monuments. What really […]

More

An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

More

What I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in Atlanta. This conference always provides a wonderful chance to connect with a lot of smart, forward-looking researchers. For those who missed IIEX or weren’t able to attend […]

More

GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]

More

NEW Text Analytics PollTM Shows a Trump-Style Le Pen Upset May Have Been Averted by Overwhelming Opposition to a Frexit Last week on this blog, I reported findings from a Text Analytics Poll™ of 3,000 French citizens showing that Marine Le Pen’s positioning going into the runoff looked remarkably similar to that of another recent […]

More

Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […]

More

5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any organization can be more challenging than one realizes. There is a succession of hurdles to overcome if you really want to achieve traction and make a lasting impact, […]

More

April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

More

It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]

More

Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]

More

Defined in Their Own Words: 11 Cultures, 10 Countries & Eight Languages   In Part 1 of this series, I provided a top line from our analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in response to one question: “How would you explain <insert country> culture […]

More

International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is  now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]

More

The U.S. trade deficit may have hit a five-year high in January, but at least one American export remains the undisputed world leader: Hollywood films. Even with growing competition from China and Bollywood, and in spite of the recent wave of America-bashing that seems to have swept the globe, the appetite for this most American […]

More

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

More

GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]

More

You Can’t Handle the Truth (and Other Top Reasons for Being Unfriended on Facebook)  When’s the last time you unfriended someone on Facebook? In spite of the fact that both the platform and its users have reached what in product lifecycle-speak would be called maturity, unfriending remains a somewhat surprisingly common phenomenon. In fact, about […]

More

Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

More

Emotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium  Writing today to OdinText users as well as other fellow practitioners, especially those on the client side. I’m working with Seth Grimes Chairman of the Sentiment Analysis Symposium to get the call out for speakers as well as panelists for an interesting and interactive discussion at the […]

More

Search