Category Archives: Tips + Training

Peaks and Valleys or Critical Moments Analysis Text Analytics Tips by Gosia    How can you gain interesting insights just from looking at descriptive charts based on your data? Select a key metric of interest like Overall Satisfaction (scale 1-5) and using a text analytics software allowing you to plot text data as well as […]

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Text analysis answers: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part III: The Verdict To recap… President Obama in his State of the Union last week urged Congress and Americans to “reject any politics that target people because of race or religion”—clearly a rebuke of presidential candidate Donald […]

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Text analysis answers: Is the Quran really more violent than the Bible? (Part 2 of 3) by Tom H. C. Anderson Part II: Emotional Analysis Reveals Bible is “Angriest” In my previous post, I discussed our potentially hazardous plan to perform a comparative analysis using an advanced data mining platform—OdinText—across three of the most important […]

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Text Analytics Tips: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part I: The Project With the proliferation of terrorism connected to Islamic fundamentalism in the late-20th and early 21st centuries, the question of whether or not there is something inherently violent about Islam has become the subject of […]

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Get a complete picture of your data: The ‘Top-Down and Bottom-Up Approach’ At OdinText we’ve found that the best way to identify all key drivers in any analysis really, especially in customer experience management (including but not limited to KPI’s such as OSAT, Net Promoter Score, Likelihood to Return or other real behavior) is through a dual […]

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Brand Analytics Tips – Branding and Politics

Tom H. C. Anderson
January 7th, 2016

Ford = Donald Trump and Adidas = Bernie Sanders! Text Analysis of 500 Brands by Political Affiliation – by Tom H. C. Anderson (Final part of this week’s Brand Analytics post) During the last two days we’ve analyzed a very simple open-ended/comment survey question, namely “Q. When you think of brand names, what company’s product […]

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Brand Analytics – Branding and Gender

Tom H. C. Anderson
January 6th, 2016

Text Analytics Tips: Branding Analytics – 500 Major Brands and Gender- by Tom H. C. Anderson (Continuation from yesterday’s Brand Analytics post) Thank you everyone who contacted us for more information about OdinText yesterday. As a result, I’ve decided to dig into the same branding question a bit deeper taking a look at one or […]

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Text Analytics Tips Answers, How Old Is Your Brand? – Using OdinText on Brand Mention Type Comment Data By Tom H. C. Anderson [METHODOLOGICAL NOTES (If you’re not a researcher feel free to skip down to ‘Brands & Age’ section below): In our first official Text Analytics Tips I’ve started with exploring one of the […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Teaching Text Analytics

Tom H. C. Anderson
December 16th, 2015

Turning Market Researchers into Data Scientists with Text Analytics (This Thursday Join Paul Kirch and OdinText CEO Tom H. C. Anderson as they discuss Next Generation Text Analytics and the challenges with educating an industry and your clients on new techniques.) Educating clients and colleagues on the value of new techniques methodologies is important. It […]

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10 Useful Business Analytics Posts

Tom H. C. Anderson
May 28th, 2014

  A Recap of Our Client Side Q&A Series In case you missed it last week, below are links to 10 Q&A blog posts ahead of the Useful Business Analytics Summit in Boston where I’ve been asked to moderate the panel on CRM and Loyalty Analytics. We received a lot of positive feedback on a […]

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  Hot to be an Analytics Star at that Next C-Suite Meeting Wrapping up my interview series with my client side experts from the Useful Business Analytics Summit, in this 10th and final post I asked for advice on how to communicate analytics insights to the C-Suite. Here are the Top-5 C-Suite Analytics Tips: Dumb […]

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  (AKA What Clients REALLY Want in Analytics) In our last post I asked our client side experts from the Useful Business Analytics Summit for tips on how to sell to them. In this penultimate post in the series I turned the tables on them and asked if they were to start an analytics business […]

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How to Sell Me Analytics A lot of you reading this blog either sell and/or buy various analytical software and services. Today I asked some of our client side experts from the Useful Business Analytics Summit what advice they would give to vendors who want their business? Provide some full service (even small DIY teams […]

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How to Select Your Analytics Software

Tom H. C. Anderson
May 19th, 2014

Selecting the Best Analytics Software at the Right Price – What to Consider In our last Useful Business Analytics Summit Q&A post I asked our client side data scientists about unstructured data and text analytics. Today I ask them their thoughts on how they select analytics software whether for structured or unstructured data, and how […]

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Top 10 Big Data Analytics Tips

Tom H. C. Anderson
May 11th, 2014

As part of the interview series leading up to the Useful Business Analytics Summit today we post the Top 10 Tips from our analytics experts. Whether you are data mine more structured data, or like myself more often work with unstructured or mixed data using text analytics, I think you’ll agree that the following 10 […]

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