Category Archives: Text Analytics Poll

Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]

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Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

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And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]

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What We’re Thankful For (An OdinText Text Analytics PollTM ) I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified: I’ve written a lot about Quant vs. Qual research on […]

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ARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights (A Text Analytics PollTM ) Most of us are still scratching our heads as to how no one in this business predicted the outcome of the 2016 Presidential Race. On Tuesday November 29 from 8:30-11a.m. EST, the ARF and GreenBook are running […]

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What Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were stunning. What is now being called an historic upset victory for Donald Trump apparently came as a complete shock to both of the campaigns, the media and, not least, the […]

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Text Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?” A survey we just completed suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which […]

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