Category Archives: Text Analytics Poll

NEW Text Analytics PollTM Shows a Trump-Style Le Pen Upset May Have Been Averted by Overwhelming Opposition to a Frexit Last week on this blog, I reported findings from a Text Analytics Poll™ of 3,000 French citizens showing that Marine Le Pen’s positioning going into the runoff looked remarkably similar to that of another recent […]

More

Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […]

More

April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

More

It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]

More

Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]

More

Defined in Their Own Words: 11 Cultures, 10 Countries & Eight Languages   In Part 1 of this series, I provided a top line from our analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in response to one question: “How would you explain <insert country> culture […]

More

International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is  now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]

More

The U.S. trade deficit may have hit a five-year high in January, but at least one American export remains the undisputed world leader: Hollywood films. Even with growing competition from China and Bollywood, and in spite of the recent wave of America-bashing that seems to have swept the globe, the appetite for this most American […]

More

You Can’t Handle the Truth (and Other Top Reasons for Being Unfriended on Facebook)  When’s the last time you unfriended someone on Facebook? In spite of the fact that both the platform and its users have reached what in product lifecycle-speak would be called maturity, unfriending remains a somewhat surprisingly common phenomenon. In fact, about […]

More

Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

More

Valentine’s Day Text Analytics Poll™ Uncovers What People Really Think about their Special Someones Ah, February 14th—the one day of the year when anything you want to eat comes shaped in a heart! Yes, love is in the air today, friends. We show it with cards and candy, roses and Build-a-Bears, theater tickets, dinner reservations […]

More

New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

More

Text Analytics PollTM Shows Australians, Brits, and Canadians  Angry About Executive Order Temporarily Barring Refugee (Part II of II) In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees […]

More

Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]

More

Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

More

And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]

More

What We’re Thankful For (An OdinText Text Analytics PollTM ) I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified: I’ve written a lot about Quant vs. Qual research on […]

More

ARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights (A Text Analytics PollTM ) Most of us are still scratching our heads as to how no one in this business predicted the outcome of the 2016 Presidential Race. On Tuesday November 29 from 8:30-11a.m. EST, the ARF and GreenBook are running […]

More

What Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were stunning. What is now being called an historic upset victory for Donald Trump apparently came as a complete shock to both of the campaigns, the media and, not least, the […]

More

Text Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?” A survey we just completed suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which […]

More

Search