Category Archives: Sentiment Analysis

Goodbye to Attensity, an early text analytics pioneer Fellow text analytics colleagues, I wanted to direct your attention to some industry news that broke today. It appears that Attensity—an OdinText competitor and a long time name in the text analytics software space—is selling its IP assets to InContact, a provider of call center solutions. (Read […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Attensity Clarabridge Text Analytics Software Comparison – The Printing Press Still Prints, But Who Would Want To? I’m always a bit reluctant to talk about competitors because I don’t want to disparage anyone, but people often ask me: what differentiates OdinText from your two big, well-known text analytics software competitors, Attensity and Clarabridge? A RULE-BASED APPROACH […]

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Peaks and Valleys or Critical Moments Analysis Text Analytics Tips by Gosia    How can you gain interesting insights just from looking at descriptive charts based on your data? Select a key metric of interest like Overall Satisfaction (scale 1-5) and using a text analytics software allowing you to plot text data as well as […]

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Text analysis answers: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part III: The Verdict To recap… President Obama in his State of the Union last week urged Congress and Americans to “reject any politics that target people because of race or religion”—clearly a rebuke of presidential candidate Donald […]

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Text analysis answers: Is the Quran really more violent than the Bible? (Part 2 of 3) by Tom H. C. Anderson Part II: Emotional Analysis Reveals Bible is “Angriest” In my previous post, I discussed our potentially hazardous plan to perform a comparative analysis using an advanced data mining platform—OdinText—across three of the most important […]

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Text Analytics Tips: Is the Quran really more violent than the Bible? by Tom H. C. Anderson Part I: The Project With the proliferation of terrorism connected to Islamic fundamentalism in the late-20th and early 21st centuries, the question of whether or not there is something inherently violent about Islam has become the subject of […]

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Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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 [Interview Reposted with Permission From Jeffrey Henning’s ResearhAccess] I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally using text analytics with survey verbatim responses? A: Well, that patented process is something that we’ve obviously […]

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Breakthrough Analysis: Text Analytics 2014

Tom H. C. Anderson
April 23rd, 2014

[The following interview is re-posted with Permission from Seth Grimes’ Breakthrough Analysis] I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming report Text Analytics 2014: User Perspectives on Solutions […]

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Text Analytics with Six Sigma

Tom H. C. Anderson
May 9th, 2013

Q&A, SAS 2013, and PayPal combines SixSigma with Text Analytcis Just posting today briefly to mention a few things. First, on Seth Grimes’ new blog, Breakthrough Analysis, he recently asked me a couple of questions about OdinText/Text Analytics and Big Data in general. The title ‘Think Mid Data, and Triangulate’ may be a little misleading […]

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Importance of Sentiment Analysis in Marketing Research Domain It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis […]

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Text Analysis Explains Why Obama Wins Debates

Tom H. C. Anderson
October 23rd, 2012

Scientific Text Analysis of 2012 Debates Explains why Obama’s Style May have Out-performed Romney’s Following up on this weekend’s analysis of the first two presidential debates we added yesterday’s final debate to the analysis. General consensus among viewers and pundits alike seems to be that Romney performed better than expected in the first debate, and […]

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Looking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem – the input is the problem – but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the […]

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Social Media Analytics Expert Interview Series: Part 2 of 2 Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series. Incidentally, this week in the current issue of Inside Research (“The Bible of the Market Research Industry”), IR also published the results of a […]

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Interesting Q&A about Social Media and Text Analytics Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate […]

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