Category Archives: Predictive Analytics

A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

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OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

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How Text Analytics Rescued Me from a #ShowHole!  My wife and I recently found ourselves in the uncomfortable condition commonly known as a “show hole.” Are you familiar with this? A show hole refers to the state of loss and aimlessness one experiences after completing—often via binge-watching—the last episode in a beloved TV series without […]

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