Category Archives: Marketing Research

Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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Anderson Analytics’ New Text Analytics Platform OdinText Positioned to Challenge Status Quo Anderson Analytics’ OdinText was named as a key challenger to competitors IBM, SAS, Clarabridge and Attensity last week in both the ‘Go to Market Strength’ and ‘Customer Experience Strength’ Quadrants of the 2013 Text Analytics Victory Index Report. The Customer Experience Strength category […]

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Is Big Data for Market Research?

Tom H. C. Anderson
November 27th, 2012

NGMR Software and Forward Looking MR Clients can make it happen in 2013! There’s lots of talk about Marketing Research professionals missing the boat on Big Data. I’m more optimistic in this area – Why? Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have […]

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In Depth: Making text – and big data – analytics a default business solution [Republished from Text Analytics News]  We recently caught up with two text analytics experts ahead of our Text Analytics Summit in San Francisco to get their thoughts on the growing commercial importance of text and big data analytics, and where the next […]

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Importance of Sentiment Analysis in Marketing Research Domain It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis […]

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Text Analytics World 2012

Tom H. C. Anderson
October 3rd, 2012

The Future of Text Analytics I look forward to participating in the closing panel on the future of text analytics at Text Analytics World in Boston tomorrow afternoon (agenda here). This year Text Analytics world dove tailed with Predictive Analytics World event so should be a nice quantitative group. Please come up and say hello […]

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2012 Award Nominations Now Open

Tom H. C. Anderson
August 13th, 2012

Market Research Academics, Clients, and Suppliers, It’s that time of year again when we look for nominations for the 2012 NGMR and EXPLOR Awards. Winners will be honored at The Marketing Research Event in Boca Raton FL this November. We encourage early submission. You can read about last year’s winners on the TMRE Blog. Also […]

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How many survey questions are needed? Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community. Let’s assume that a customer satisfaction survey has these four […]

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Text Analytics Q&A with RBR

Tom H. C. Anderson
July 14th, 2012

Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report). Apologies in advance for the audio/video sync. Social media monitoring aside, I do believe text analytics […]

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Looking at Text Analytics by Area of Expertise (Thoughts from Sentiment Analytics Symposium 2012) Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem – the input is the problem – but you can’t avoid it, IT IS the future, and I’m very optimistic about it! Professor Bing Liu started off the […]

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Today’s Most Popular and Least Understood Research Tool Explained…Sort Of Those of you interested in the Next Gen Market Research area of Text Analytics may find this series on ‘Text Analytics for (Very Smart) Dummies’ of interest. IIR’s Marc Dresner, ahead of their Tech Driven Market Research Event has posed the question “what really is […]

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Text Analytics News Interview Text Analytics News posted a Q&A with myself and Seth Grimes on their blog. We were asked how we have seen the field develop and what we think is to come. While our answers to specific questions differed slightly, we we’re both very optimistic about the future. You can read the […]

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Social Media Analytics Expert Interview Series: Part 2 of 2 Last week ahead of the Social Media Analytics Summit, Useful Social Media published the second part of their Expert Interview Series. Incidentally, this week in the current issue of Inside Research (“The Bible of the Market Research Industry”), IR also published the results of a […]

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Interesting Q&A about Social Media and Text Analytics Text Analytics News just published an interesting panel interview on the Social Media Summit website with myself, Dana Jacob who is Sr. Manager of Social Media Insights & Analytics of Yahoo!, Judy Pastor who is Principal Operations Research Manager of American Airlines, Usher Lieberman Director of Corporate […]

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