Category Archives: Marketing Research

Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]

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New Insights Association Born

Tom H. C. Anderson
January 9th, 2017

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]

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Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

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And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]

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What We’re Thankful For (An OdinText Text Analytics PollTM ) I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified: I’ve written a lot about Quant vs. Qual research on […]

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Shedding Light on Dark Data: How to Get Started

Tom H. C. Anderson
November 16th, 2016

Move over Big Data. There’s a new buzzword: dark data. It’s actually not so new—Gartner coined the term a couple years back—but dark data is finally starting to catch on in market research circles and it represents a huge untapped opportunity for insights! Gartner defined dark data as “the information assets organizations collect, process, and […]

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Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and much of it is coming out of qualitative research. On this Monday, Nov. 14 at 12:00 EST, I’ll be participating in a virtual roundtable discussion as part of The Evolve […]

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What Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were stunning. What is now being called an historic upset victory for Donald Trump apparently came as a complete shock to both of the campaigns, the media and, not least, the […]

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Text Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?” A survey we just completed suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which […]

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TMRE 2016 Convenes Next Week!

Tom H. C. Anderson
October 14th, 2016

Stay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world at The Market Research Event (TMRE) in Boca Raton, FL for three days dedicated to advancing the influence of research in a rapidly changing environment. For those who may not […]

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NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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Your Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s software this survey is not for you. It’s for marketing researchers in general to get their thoughts on voice of customer comment data and how they deal with it. So […]

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Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]

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Survey Takers Average Two Panel Memberships and Name Names Who exactly is taking your survey? It’s an important question beyond the obvious reasons and odds are your screener isn’t providing all of the answers. Today’s blog post will be the first in a series previewing some key findings from a new study exploring the characteristics […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting  a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]

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