Category Archives: Marketing Research

ad testing +OdinText [Authors note. As I am writing this blog post early Monday morning after the Super Bowl, I have already completed the initial ad testing analysis. It’s the case where modern AI and analytics software (OdinText) is faster than the data collection process/vendor we’re relying on. We’ve asked an open ended comment question […]

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A Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words I’d choose would be ‘Change’ and ‘Partnering’. Change It was widely agreed that successful companies can’t stand still in a changing industry. Changing doesn’t necessarily mean adding more Technology. In […]

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Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]

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Our Top 10 Most Read Data and Text Mining Posts of 2017 Thank you for reading our blog this year. The OdinText blog has quickly become even more popular than the Next Gen Market Research blog, and I really appreciate the thoughtful feedback we’ve gotten here on the blog, via Twitter, and email. In case […]

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What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […]

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A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

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In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

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OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

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We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The Marketing Research Event (TMRE) and OdinText have teamed up to explore these questions. But we need your feedback today! This is a somewhat different fun and interesting survey for professionals in our […]

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Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […]

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Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […]

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What I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in Atlanta. This conference always provides a wonderful chance to connect with a lot of smart, forward-looking researchers. For those who missed IIEX or weren’t able to attend […]

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GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]

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Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […]

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5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any organization can be more challenging than one realizes. There is a succession of hurdles to overcome if you really want to achieve traction and make a lasting impact, […]

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April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

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It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]

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Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]

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Defined in Their Own Words: 11 Cultures, 10 Countries & Eight Languages   In Part 1 of this series, I provided a top line from our analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in response to one question: “How would you explain <insert country> culture […]

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International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is  now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]

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