Category Archives: Get The Job Done!

eBook of Case Studies From The 50 Most Innovative Firms in Marketing Research

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An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

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April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

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In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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How Messy Multi Departmental Procurement and Lengthy Implementation Stall Text Analytics Insights The inspiration for this week’s clip in our “Get the Job Done!” series is the big-ticket procurement and implementation process—and all of those folks whose opinions you don’t need. Take a look:   We hear all the time from prospective clients who’ve found […]

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How to Get Bogged Down with Clarabridge in 2017   I don’t know if he’s actually a lumberjack, but the man in the video is definitely not a ballerina. It’s obvious to most that slapping a tutu on someone big and ungainly does not make him a dancer. Yet I see other text analytics software […]

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