Category Archives: Emotion Analysis

In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

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Text Analytics PollTM Shows Australians, Brits, and Canadians  Angry About Executive Order Temporarily Barring Refugee (Part II of II) In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees […]

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