Category Archives: Emotion Analysis

NEW Text Analytics PollTM Shows a Trump-Style Le Pen Upset May Have Been Averted by Overwhelming Opposition to a Frexit Last week on this blog, I reported findings from a Text Analytics Poll™ of 3,000 French citizens showing that Marine Le Pen’s positioning going into the runoff looked remarkably similar to that of another recent […]

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Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […]

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In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

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Text Analytics PollTM Shows Australians, Brits, and Canadians  Angry About Executive Order Temporarily Barring Refugee (Part II of II) In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees […]

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