Category Archives: Conferences + Events

Let’s Connect at IIEX 2016!

Tom H. C. Anderson
June 9th, 2016

OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news… The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research! The Lavidge Prize honors a […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Most Innovative Use of Text Analytics in 2015 Congratulations to Allison Barnes and The Coca-Cola Company for their, now second, Text Analytics award for work using OdinText! [Earlier this year also won an award from the Advertising Research Foundation (ARF)] We’ll cover this in a bit more detail here on the blog in January when […]

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Post TMRE Interview with 2015 NGMR Winners In case you missed the NGMR panel discussion at The Market Research Event (TMRE) in Orlando last month, today we’re posting a brief interview that IIR did with this year’s winners. Again, big congratulations to Concept Deployment category winner Hall & Partners for their Research Hub (represented by […]

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Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective. OdinText CEO, Tom H. […]

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Congratulations to this years’ NGMR Award Winners!   Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation Market Research Awards were announced. In the Concept Deployment category this years’ award goes to: Hall & Partners for their Research Hub As noted by NGMR Judge, Mike Gadd of […]

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CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

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Insights Marketing Day

Tom H. C. Anderson
September 16th, 2015

Shouldn’t Market Researchers Be the Best Marketers? Join us this coming Monday in New York at Insights marketing Day where OdinText CEO, Tom H. C. Anderson will participate in a panel on How Top Insights Marketers Succeed with Ryan Barry of ZappiStore and Beth Rounds of Cambiar Consulting. Insights Marketing Day is designed to deliver […]

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When Text Analytics is Your Brand

Tom H. C. Anderson
June 19th, 2015

When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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Pre-IIEX Text Analytics Q&A

Tom H. C. Anderson
May 26th, 2015

Tom H. C. Anderson on Next Generation Text Analytics (Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX? THCA: Next Generation Text Analytics of course! Over the past year we’ve seen so many interesting uses of our text analytics software OdinText (http://odintext.com). I’m just hoping to share a […]

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Big Data Insights

Tom H. C. Anderson
February 20th, 2015

Big Data Insights presented by Silicon Alley Network In Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil Leig Bjerknes of AllDayEveryDay and Afshim Goodarzi of 1010 data. Great networking event for anyone interested in big data analytics and tech startups. This is an invitation only event, so […]

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European Text Analytics Event

Tom H. C. Anderson
October 15th, 2014

Business value in text, speech, digital & social analytics, at LT-Accelerate in Brussels Most of the big text analytics conferences occur here on the East coast in NYC or Boston. Lately we’ve also participated in a few on the West Coast in California. Therefore OdinText is pleased to help sponsor a new event in Europe. […]

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Big Data on the Roof!

Tom H. C. Anderson
May 28th, 2014

[Re-posted from Next Gen Market Research Blog] Disruptive Technologists Meetup Those of you in Manhattan interested in Big Data and Analytics, I’ve been invited to represent text analytics – unstructured analysis on a big data panel at the Disruptive Technologists Meetup in NYC this coming Monday. Would love to see some other Next Gen Market […]

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Useful Business Analytics Summit

Tom H. C. Anderson
May 6th, 2014

Interested in hearing how to make analytics more useful for your clients? I certainly am, and that’s why OdinText will sponsor this year’s Useful Business Analytics Summit in Boston, June 10-11. Perhaps what makes the event most unique is the promise that you won’t see one single salesy presentation – not even one of our […]

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  [Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com]   Just posting a quick note about the upcoming INFORMS conference in Boston next week, March 30 – April 1. It always surprises me how few market researchers are familiar with The Institute for Operations Research and the Management Sciences (INFORMS), since so much of […]

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Text Analytics World 2014

Tom H. C. Anderson
February 20th, 2014

  We’re happy to once again be a sponsor of Text Analytics World. We’ve very much enjoyed the Boston MA events in the past. The upcoming event will be held this March 17-19 in San Francisco CA. Those of you interested in attending please feel free to use discount code ODIN2014 (15% off Registration). More […]

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