Category Archives: Conferences + Events

NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh […]

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Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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Next Week’s Sentiment Analysis Symposium Some of our readers may be interested in The Sentiment Analysis Symposium which takes place next week, Tuesday July 12 in New York, http://sentimentsymposium.com. OdinText has been a long time participant in the event which is the first in focusing on opinion, emotion, and engagement signals in social, online, and […]

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Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Forging the Future of Social Analytics & Big Data in Colorado Next Week I’m really looking forward to The Big Boulder Conference in Boulder, CO next week. This is a must-attend event for anyone with a stake or even an interest in social data. For those of you not familiar with it, the conference is produced […]

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Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]

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Let’s Connect at IIEX 2016!

Tom H. C. Anderson
June 9th, 2016

OdinText Presentations at 2016 Insight Innovation Exchange I’m looking forward to the Insight Innovation Exchange (IIEX) in Atlanta this coming week. In just a few years it’s become one of the best marketing research trade events and probably my favorite when it comes to meeting those interested in Next Generation Market Research. If you’re attending […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news… The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research! The Lavidge Prize honors a […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Most Innovative Use of Text Analytics in 2015 Congratulations to Allison Barnes and The Coca-Cola Company for their, now second, Text Analytics award for work using OdinText! [Earlier this year also won an award from the Advertising Research Foundation (ARF)] We’ll cover this in a bit more detail here on the blog in January when […]

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Post TMRE Interview with 2015 NGMR Winners In case you missed the NGMR panel discussion at The Market Research Event (TMRE) in Orlando last month, today we’re posting a brief interview that IIR did with this year’s winners. Again, big congratulations to Concept Deployment category winner Hall & Partners for their Research Hub (represented by […]

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Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more detailed article] There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective. OdinText CEO, Tom H. […]

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Congratulations to this years’ NGMR Award Winners!   Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation Market Research Awards were announced. In the Concept Deployment category this years’ award goes to: Hall & Partners for their Research Hub As noted by NGMR Judge, Mike Gadd of […]

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CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

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Insights Marketing Day

Tom H. C. Anderson
September 16th, 2015

Shouldn’t Market Researchers Be the Best Marketers? Join us this coming Monday in New York at Insights marketing Day where OdinText CEO, Tom H. C. Anderson will participate in a panel on How Top Insights Marketers Succeed with Ryan Barry of ZappiStore and Beth Rounds of Cambiar Consulting. Insights Marketing Day is designed to deliver […]

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When Text Analytics is Your Brand

Tom H. C. Anderson
June 19th, 2015

When Text Analytics is Your Brand What I learned about personal branding at IIEX Coming back from Insight Innovation Exchange (IIEX) this week in Atlanta and thought I’d blog briefly about the two panel sessions on Personal/Digital Branding in which I participated.   Text Analytics My main reason for attending IIEX was actually to give […]

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Pre-IIEX Text Analytics Q&A

Tom H. C. Anderson
May 26th, 2015

Tom H. C. Anderson on Next Generation Text Analytics (Interview Re-Posted from Insight Innovation Exchange IIEX2015) What are you going to be talking about at IIeX? THCA: Next Generation Text Analytics of course! Over the past year we’ve seen so many interesting uses of our text analytics software OdinText (http://odintext.com). I’m just hoping to share a […]

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Big Data Insights

Tom H. C. Anderson
February 20th, 2015

Big Data Insights presented by Silicon Alley Network In Manhattan this Monday? If so please join OdinText founder Tom H. C Anderson along with Phil Leig Bjerknes of AllDayEveryDay and Afshim Goodarzi of 1010 data. Great networking event for anyone interested in big data analytics and tech startups. This is an invitation only event, so […]

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European Text Analytics Event

Tom H. C. Anderson
October 15th, 2014

Business value in text, speech, digital & social analytics, at LT-Accelerate in Brussels Most of the big text analytics conferences occur here on the East coast in NYC or Boston. Lately we’ve also participated in a few on the West Coast in California. Therefore OdinText is pleased to help sponsor a new event in Europe. […]

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