Category Archives: Conferences + Events

In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

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TMRE Wednesday 11:45 Track #5

Tom H. C. Anderson
October 20th, 2017

At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […]

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We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The Marketing Research Event (TMRE) and OdinText have teamed up to explore these questions. But we need your feedback today! This is a somewhat different fun and interesting survey for professionals in our […]

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1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar co-hosted by TMRE. Spaces limited/first come first serve, please register here. We’ll be covering our extremely well received multi country, multi lingual analysis case study. I think you’ll be surprised at […]

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Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […]

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What I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in Atlanta. This conference always provides a wonderful chance to connect with a lot of smart, forward-looking researchers. For those who missed IIEX or weren’t able to attend […]

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GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]

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Are you attending The Insights Associations’ Inaugural Analytics event NEXT in NYC tomorrow? If so please stop by the OdinText presentation on text analytics at 3:30. I’ve been asked to present not just some of the findings of a very exciting blog post, but also explain how you too can conduct this type of advanced […]

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I’m Going on a “Data Raid” with Three Client-Side Practitioners in NYC on Thursday! Consumer decisions are not made in a vacuum, so why do we continue to expect to get the whole truth from siloed data? These are puzzle pieces, not the whole puzzle! The biggest insights opportunity for just about any organization today […]

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It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]

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Emotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium  Writing today to OdinText users as well as other fellow practitioners, especially those on the client side. I’m working with Seth Grimes Chairman of the Sentiment Analysis Symposium to get the call out for speakers as well as panelists for an interesting and interactive discussion at the […]

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Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]

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New Insights Association Born

Tom H. C. Anderson
January 9th, 2017

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]

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And why your research may be just as inaccurate… (An OdinText Text Analytics PollTM ) [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now […]

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ARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights (A Text Analytics PollTM ) Most of us are still scratching our heads as to how no one in this business predicted the outcome of the 2016 Presidential Race. On Tuesday November 29 from 8:30-11a.m. EST, the ARF and GreenBook are running […]

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Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and much of it is coming out of qualitative research. On this Monday, Nov. 14 at 12:00 EST, I’ll be participating in a virtual roundtable discussion as part of The Evolve […]

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TMRE 2016 Convenes Next Week!

Tom H. C. Anderson
October 14th, 2016

Stay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world at The Market Research Event (TMRE) in Boca Raton, FL for three days dedicated to advancing the influence of research in a rapidly changing environment. For those who may not […]

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NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh […]

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Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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Next Week’s Sentiment Analysis Symposium Some of our readers may be interested in The Sentiment Analysis Symposium which takes place next week, Tuesday July 12 in New York, http://sentimentsymposium.com. OdinText has been a long time participant in the event which is the first in focusing on opinion, emotion, and engagement signals in social, online, and […]

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