Category Archives: Awards

In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

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TMRE Wednesday 11:45 Track #5

Tom H. C. Anderson
October 20th, 2017

At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […]

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Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […]

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GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]

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TMRE 2016 Convenes Next Week!

Tom H. C. Anderson
October 14th, 2016

Stay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world at The Market Research Event (TMRE) in Boca Raton, FL for three days dedicated to advancing the influence of research in a rapidly changing environment. For those who may not […]

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NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh […]

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Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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Artificial Intelligence, Mixed Data Analytics and Passive Listening Capture Minds – 2016 Insight Innovation Exchange I’m just back from the IIEX conference in Atlanta, where OdinText competed in the Insight Innovation Competition. Although I was disappointed that we didn’t win, I’m pleased to report that the judges told me we placed a very close second. […]

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Take 7 Seconds to Support the OdinText Mission: Help Make Data Science Accessible! I’m excited to announce that OdinText will participate in the IIEX2016 Insight Innovation Competition! The competition celebrates innovation in market research and provides a platform for young companies and startups to showcase truly novel products and services with the potential to transform […]

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A Note of Reflection on Text Analytics and Thanks to the Marketing Research Industry Just posting  a short video today to celebrate our recent awards in an industry that has always been so near and dear to OdinText (and Anderson Analytics before that). If you would’ve told me 25 years ago when I began my […]

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American Marketing Association Honors OdinText Next Generation Text Analytics for Significant Contribution to Consumer Insights Field Greetings friends, I’m blogging from the American Marketing Association’s Analytics with Purpose Conference in Scottsdale, AZ with some exciting news… The AMA has just awarded OdinText the 2016 Lavidge Prize for Global Marketing Research! The Lavidge Prize honors a […]

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AMA Honors Cloud-Based Text Analytics Software Provider OdinText for Making Data Science Accessible to Marketers OdinText Inc., developer of the Next Generation Text Analytics SaaS (software-as-a-service) platform of the same name, today was named winner of the American Marketing Association’s  2016 Robert J. Lavidge Global Marketing Research Prize for innovation in the field. The Lavidge […]

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Most Innovative Use of Text Analytics in 2015 Congratulations to Allison Barnes and The Coca-Cola Company for their, now second, Text Analytics award for work using OdinText! [Earlier this year also won an award from the Advertising Research Foundation (ARF)] We’ll cover this in a bit more detail here on the blog in January when […]

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Best for Text Analytics

Tom H. C. Anderson
December 16th, 2015

Text Analytics firm OdinText’s CASRO 2015 Innovation Award We were very honored to receive this from the good folks at The Council of American Survey Research Organizations (CASRO) in the mail this week. The award honors one organization each year that “through the excellence of their work, professionalism of their practice, and integrity of their conduct— […]

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Post TMRE Interview with 2015 NGMR Winners In case you missed the NGMR panel discussion at The Market Research Event (TMRE) in Orlando last month, today we’re posting a brief interview that IIR did with this year’s winners. Again, big congratulations to Concept Deployment category winner Hall & Partners for their Research Hub (represented by […]

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CASRO Honors OdinText’s Innovative Next Generation Text Analytics Software at 40th Annual Conference OdinText, a provider of cloud-based analytics software, today announced that its Next Generation Text Analytics software-as-a-service (SaaS) product, has been awarded the Research Entrepreneur of the Year award by CASRO, an organization that represents more than 300 companies and market research operations. The […]

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2015 NGMR Award Finalists Announced

Tom H. C. Anderson
October 5th, 2015

We are pleased to announce the 2015 Next Gen Market Research Award Finalists. This year we have 31innovative research candidates in total across three award categories: Thought Leadership, Innovative Research Deployment, and Individual Achievement. Thought Leader Category CMI Research Hall & Partners MFour Mobile Research KnowledgeHound iModerate Gracenote, Inc. – Tribune Media Insites Consulting QRS […]

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The Best in Market Research

Tom H. C. Anderson
August 12th, 2015

Call for 2015 NGMR Award Nominations The Next Gen Market Research Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress.   This year both NGMR (Next Gen Market Research Group) and WIRe (Women in Research) have teamed up […]

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Coca-Cola Leverages OdinText analytics to develop new approach to social listening and wins ARF’s 2015 RE:Think Your Future “Make Your Mark” Award! At the Advertising Research Foundation’s (ARF) annual RE:Think Conference this week? Please join OdinText and The Coca-Cola Company this coming week at the 2015 Advertising Research Foundation’s annual RE:THINK event to learn more […]

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“Client Market Researcher of the Year Awards,“ by RBDR (Research Business Report) The inaugural winner of RBDR’s Client of the Year Award for Excellence in Text Analytics is Jiffy Lube at Shell Oil Co. with their innovative use of OdinText. “Shell won the award specifically for their continued ability to use text analytics to learn […]

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