Category Archives: Artificial Intelligence

7 Things to Know About AI/Machine Learning (Boiled Down to two Cliff Notes that are even more important). In case you missed our session on Artificial Intelligence and Machine Learning (AI/ML) at the Insights Associations’ NEXT conference last week, I thought I would share a bit on the blog about what you missed. We had […]

More

Insight practitioners from Aon, Conagra and Verizon speak out on what they think about AI and Machine Learning Artificial Intelligence and Machine Learning are hot topics today in many fields, and marketing research is no  exception. At the Insights Association’s NEXT conference on May 1 in NYC I’ve been asked to take part in a […]

More

Net Promoter Score (NPS) +OdinText = Predictive NPS It was nice to see Research Business Report cover one of our Net Promoter (NPS) Case Studies today on Research Business Report. We’ve found contrary to popular belief, NPS and other Customer Satisfaction ratings like Overall Satisfaction don’t correlate much with important KPI’s like Return Behavior and […]

More

State of The POTUS – Text Analytics Reveals the Reasons Behind Trumps Approval Ratings Over the past few weeks we’ve heard political pundits on all major news networks chime in on how Trump is doing one year after taking office. Part of the discussion is around what he has and hasn’t done, but an even […]

More

Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]

More

A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

More

Search