All posts by Tom H. C. Anderson

Text Analytics Poll Reveals Hottest Holiday Gift Ideas Tomorrow marks the beginning of Hanukkah, and Christmas is just around the corner. So, I thought what better time to use OdinText to investigate ideas for gift giving. Top 10 Hottest Gifts Ideas for 2017 If you’re out of ideas on what to get your loved ones […]

More

A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

More

American’s Recount the Items That Make Up Their Annual Thanksgiving Dinner That most American Holiday, Thanksgiving, is here. But other than Turkey, what does the typical thanksgiving dinner consist of? Last year for Thanksgiving we used the OdinText Analytics platform to understand what Americans are most thankful for. This year we were curious which items […]

More

Commit to Text Analytics in 2018, and Start Free Today We believe market researchers make the best data scientists. That is one of the reasons why I have decided to encourage as many market researchers as possible to take the plunge, and start using text analytics in 2018. In order to encourage my colleagues to […]

More

Editor’s note: Today’s post was contributed by Brandtrust, an OdinText client, as part of a new ongoing series from our users. We felt Brandtrust was an outstanding candidate for a use case because they already have a set of sophisticated, proprietary methodologies, which were made even more valuable by easily incorporating the OdinText platform. Case […]

More

In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

More

At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […]

More

OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

More

New Text Analytics Poll Measures American’s Desire for Change After Vegas Shooting  In the wake of the awful tragedy in Las Vegas Monday I like many others viewed the news with shock, sadness, disgust and disbelief. And I believe also with a feeling of helplessness. At least that’s what I prefer to think of it […]

More

What Data Explorers and Researchers Can Learn from Leif Erikson and Norse Mythology You may or may not be aware that Leif Erikson Day will be observed in the U.S. this October 9th. The holiday commemorates the discovery of North America by the Norwegian explorer for whom it’s named (long before Christopher Columbus took his […]

More

If a topic is worth quantifying – it’s also worth understanding the ‘Why’s’ behind it I think I’ve seen at least 10 polls on the NFL Protest issue in the last week. As usual, these polls are simple structured questions, sadly usually not much more than a simple agree or disagree option. For example, the CNN […]

More

We need to hear from you! Are you curious to understand what makes market researchers tick and what innovation really means in our industry? The Marketing Research Event (TMRE) and OdinText have teamed up to explore these questions. But we need your feedback today! This is a somewhat different fun and interesting survey for professionals in our […]

More

1 Analyst + 15K Comments in 8 languages + 2 hours = Awesome Insights! Please join us on September 14th for this free live webinar co-hosted by TMRE. Spaces limited/first come first serve, please register here. We’ll be covering our extremely well received multi country, multi lingual analysis case study. I think you’ll be surprised at […]

More

Text Analysis Reveals Fragile Positioning of Labor Unions in 2017 America Happy Labor Day to our U.S. OdinText Users and Friends! Over the holiday weekend we thought we’d run one of our quick Text Analytics Polls™, which highlight how a single open-ended question can be used to very quickly and accurately generate deeper insights on […]

More

Next Gen Market Research Award Nominations Open OdinText is a proud sponsor of the 2017 NGMR Awards at The Market Research Event (TMRE). Once again Women in Research (WIRe) has joined NGMR in celebrating those who are doing most to shake up marketing research. Nominations are due in just two weeks, September 5th, Nomination form […]

More

Text Analytics Poll™ shows asking respondents to provide reasons for their opinions may increase cognition and decrease “No Opinion” Asking People WHY They Support/Oppose Civil War Monuments May Affect Results. Judging from the TV news and social media, the entire country is up in arms over the status of Confederate Civil War monuments. What really […]

More

An OdinText User Story – Text Analytics Tips Guest Post (AI Meets VOC) Today on the blog we have another first in a soon to be ongoing series. We’re inviting OdinText users to participate more on the Text Analytics Tips blog. Today we have Kelsy Saulsbury guest blogging. Kelsy is a relatively new user of […]

More

What I Learned from Attendees in IIEX Text Analytics Sessions This week I had the opportunity to attend and to present at the Insights Innovation Exchange (IIEX) in Atlanta. This conference always provides a wonderful chance to connect with a lot of smart, forward-looking researchers. For those who missed IIEX or weren’t able to attend […]

More

GRIT Industry Survey Ranks OdinText #1 Most Innovative Market Research Services Provider in North America and #4 Worldwide, Up 32 Places to Become Fastest Rising Company! I am thrilled to announce that the GreenBook Research Industry Trends (GRIT) Report just came out today and the industry has ranked OdinText the #1 most innovative research services […]

More

Are you attending The Insights Associations’ Inaugural Analytics event NEXT in NYC tomorrow? If so please stop by the OdinText presentation on text analytics at 3:30. I’ve been asked to present not just some of the findings of a very exciting blog post, but also explain how you too can conduct this type of advanced […]

More

Text Analytics Software