Monthly Archives: January 2018

State of The POTUS – Text Analytics Reveals the Reasons Behind Trumps Approval Ratings Over the past few weeks we’ve heard political pundits on all major news networks chime in on how Trump is doing one year after taking office. Part of the discussion is around what he has and hasn’t done, but an even […]

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A Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words I’d choose would be ‘Change’ and ‘Partnering’. Change It was widely agreed that successful companies can’t stand still in a changing industry. Changing doesn’t necessarily mean adding more Technology. In […]

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A Customer Experience Case Study Utilizing OdinTexts’ Text and Predictive Analytics (Predicting Actual Return Behavior and Sales with CX Ratings or NPS) We were honored today to have one of our case studies featured by Greenbook. Though we have several other similar cases like it, it remains one of our favorite uses of Customer Satisfaction/Customer […]

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Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]

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