Monthly Archives: October 2017

Editor’s note: Today’s post was contributed by Brandtrust, an OdinText client, as part of a new ongoing series from our users. We felt Brandtrust was an outstanding candidate for a use case because they already have a set of sophisticated, proprietary methodologies, which were made even more valuable by easily incorporating the OdinText platform. Case […]

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In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

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At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […]

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OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

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New Text Analytics Poll Measures American’s Desire for Change After Vegas Shooting  In the wake of the awful tragedy in Las Vegas Monday I like many others viewed the news with shock, sadness, disgust and disbelief. And I believe also with a feeling of helplessness. At least that’s what I prefer to think of it […]

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What Data Explorers and Researchers Can Learn from Leif Erikson and Norse Mythology You may or may not be aware that Leif Erikson Day will be observed in the U.S. this October 9th. The holiday commemorates the discovery of North America by the Norwegian explorer for whom it’s named (long before Christopher Columbus took his […]

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If a topic is worth quantifying – it’s also worth understanding the ‘Why’s’ behind it I think I’ve seen at least 10 polls on the NFL Protest issue in the last week. As usual, these polls are simple structured questions, sadly usually not much more than a simple agree or disagree option. For example, the CNN […]

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