Monthly Archives: April 2017

I’m Going on a “Data Raid” with Three Client-Side Practitioners in NYC on Thursday! Consumer decisions are not made in a vacuum, so why do we continue to expect to get the whole truth from siloed data? These are puzzle pieces, not the whole puzzle! The biggest insights opportunity for just about any organization today […]

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5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any organization can be more challenging than one realizes. There is a succession of hurdles to overcome if you really want to achieve traction and make a lasting impact, […]

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April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

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