Monthly Archives: January 2017

Beware These Buzzwords! The Truth About “Machine Learning” and “Artificial Intelligence” Machine learning, artificial intelligence, deep learning… Unless you’ve been living under a rock, chances are you’ve heard these terms before. Indeed, they seem to have become a must for market researchers. Unfortunately, so many precise terms have never meant so little! For computer scientists […]

More

In an Age When ‘Story Telling’ is king, Is Yours Based on Substance? As researchers, we love a good quote. We use them to emphasize a point in the findings. They allow us to tell stories and dimensionalize our implications. But sometimes quotes taken from research can take on a life of their own. Without […]

More

Insight Association’s Inaugural CEO Summit: Future Tied to Collaboration and Technology Writing this at the Miami Airport as I’ve just finished up a great 3 day meeting of the minds at the new Insights Association’s first official event, the Marketing Research CEO Summit. Though this event was formerly part of the Marketing Research Association (MRA), […]

More

How Text Analytics Rescued Me from a #ShowHole!  My wife and I recently found ourselves in the uncomfortable condition commonly known as a “show hole.” Are you familiar with this? A show hole refers to the state of loss and aimlessness one experiences after completing—often via binge-watching—the last episode in a beloved TV series without […]

More

How Text Analytics Can Help Marketers Move at the Speed of Slang It came as no surprise to me that one of our more popular blog posts of 2016 was a list of the 10 most fashionable slang terms as identified by OdinText. After all, keeping up with youth-speak or slang is a constant challenge […]

More

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]

More

How Messy Multi Departmental Procurement and Lengthy Implementation Stall Text Analytics Insights The inspiration for this week’s clip in our “Get the Job Done!” series is the big-ticket procurement and implementation process—and all of those folks whose opinions you don’t need. Take a look:   We hear all the time from prospective clients who’ve found […]

More

Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

More

Text Analytics Software