Monthly Archives: November 2016

What We’re Thankful For (An OdinText Text Analytics PollTM ) I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified: I’ve written a lot about Quant vs. Qual research on […]

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ARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights (A Text Analytics PollTM ) Most of us are still scratching our heads as to how no one in this business predicted the outcome of the 2016 Presidential Race. On Tuesday November 29 from 8:30-11a.m. EST, the ARF and GreenBook are running […]

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Move over Big Data. There’s a new buzzword: dark data. It’s actually not so new—Gartner coined the term a couple years back—but dark data is finally starting to catch on in market research circles and it represents a huge untapped opportunity for insights! Gartner defined dark data as “the information assets organizations collect, process, and […]

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Don’t Miss the EVOLVE Virtual Roundtable on Monday at Noon! The ability to understand decision-making and to predict actual behavior today is advancing rapidly, and much of it is coming out of qualitative research. On this Monday, Nov. 14 at 12:00 EST, I’ll be participating in a virtual roundtable discussion as part of The Evolve […]

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6 Tips From – Insights Innovation Exchange (IIEX) Chicago 2016   Next week in Chicago I’ll be participating in two events: the IIEX Forums and IIEX IMD (Insights Marketing Day). I’ll cover IMD at the end of this post, but I wanted to first discuss the IIEX Forums. The IIEX Forums Nov 14-15th are dedicated […]

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What Can Researchers Learn From Yet Another Major Polling Fail (Text Analytics PollingTM ) Whatever your politics, I think you’ll agree that Tuesday’s election results were stunning. What is now being called an historic upset victory for Donald Trump apparently came as a complete shock to both of the campaigns, the media and, not least, the […]

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Text Analysis Shows Dislike May Decide Presidential Election (A Text Analytics PollTM ) Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?” A survey we just completed suggests that the outcome of the 2016 U.S. Presidential Election may hinge on which […]

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