Monthly Archives: August 2016

Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

More

One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

More

Your Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s software this survey is not for you. It’s for marketing researchers in general to get their thoughts on voice of customer comment data and how they deal with it. So […]

More

From tacit to more explicit insights, text analytics helps answer the why’s in voting Because of the interest in yesterday’s post I decided to continue on the topics of politics today.  As a marketing researcher and data scientist though I found yesterday’s analysis a bit more interesting. Not because of the findings per se, but […]

More

How What You Say Says Way More Than What You Said Pretend for a moment that you had a pen pal overseas and they asked you to describe yourself. What would you tell them? What makes you “you”? It turns out that which traits, characteristics and aspects of your identity you choose to focus on […]

More

Text Analytics Software