Monthly Archives: July 2016

Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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Next Week’s Sentiment Analysis Symposium Some of our readers may be interested in The Sentiment Analysis Symposium which takes place next week, Tuesday July 12 in New York, http://sentimentsymposium.com. OdinText has been a long time participant in the event which is the first in focusing on opinion, emotion, and engagement signals in social, online, and […]

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Marketing Text Analytics and Other Research I speak at several conferences each year together with other colleagues on how and when to best employ text analytics and other research methodologies. But one thing that almost no one talks about is how to market research software or services. It’s always been a bit ironic that marketing researchers […]

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Text Analytics Software