Monthly Archives: December 2015

Text Analytics Tips, with your Hosts Tom & Gosia: Introductory Post Today, we’re blogging to let you know about a new series of posts starting in January 2016 called ‘Text Analytics Tips’. This will be an ongoing series and our main goal is to help marketers understand text analytics better. We realize Text Analytics is […]

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Analytics and Data Science in Consumer Insights In case you missed yesterday’s screencast discussion on text analytics, big data and market research with OdinText CEO Tom H. C. Anderson and Paul Kirch of Boss Academy. Please excuse the video quality at some points due to connection issues, but sound quality is pretty good.     […]

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Coca-Cola Wins Second Text Analytics Award

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December 17th, 2015

Most Innovative Use of Text Analytics in 2015 Congratulations to Allison Barnes and The Coca-Cola Company for their, now second, Text Analytics award for work using OdinText! [Earlier this year also won an award from the Advertising Research Foundation (ARF)] We’ll cover this in a bit more detail here on the blog in January when […]

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Best for Text Analytics

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December 16th, 2015

Text Analytics firm OdinText’s CASRO 2015 Innovation Award We were very honored to receive this from the good folks at The Council of American Survey Research Organizations (CASRO) in the mail this week. The award honors one organization each year that “through the excellence of their work, professionalism of their practice, and integrity of their conduct— […]

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Turning Market Researchers into Data Scientists with Text Analytics (This Thursday Join Paul Kirch and OdinText CEO Tom H. C. Anderson as they discuss Next Generation Text Analytics and the challenges with educating an industry and your clients on new techniques.) Educating clients and colleagues on the value of new techniques methodologies is important. It […]

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Post TMRE Interview with 2015 NGMR Winners In case you missed the NGMR panel discussion at The Market Research Event (TMRE) in Orlando last month, today we’re posting a brief interview that IIR did with this year’s winners. Again, big congratulations to Concept Deployment category winner Hall & Partners for their Research Hub (represented by […]

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