2015 Next Generation Market Research Awards

Tom H. C. Anderson
November 2nd, 2015

Congratulations to this years’ NGMR Award Winners!

 

Today at The Marketing Research Event (TMRE) in Orlando Florida the winners of this years’ Next Generation Market Research Awards were announced.

In the Concept Deployment category this years’ award goes to: Hall & Partners for their Research Hub

As noted by NGMR Judge, Mike Gadd of Gadd Research, “Oliver Hayward and the Hub team have made their mark taking a more holistic view to studies combining what’s relevant in the media with what’s relevant based on the insight from the research… It’s good to see companies taking a more holistic view and adding value – being different, unique and adding some shine.”

In the Thought Leadership Category this years’ award goes to Research Through Gaming Ltd

CEO Betty Adamou an her team  have been great advocates for and helped pioneer work on leveraging gamification in consumer insights research and pushing us to think more about how to make research more interesting.

Market research has to improve engagement.  While we are all guilty of long, boring and seemingly irrelevant surveys, these really deserve to go the way of the dodo through better use of existing data, text analytics, and gamification.  Gamifying surveys looks to be a promising way to increase engagement and keep research relevant.

This year’s Individual Category Award goes to Carol Cunningham of BET.

Carol has been a true research trailblazer and is incredibly civic minded.  It’s good to see innovative research being used for so many socially good purposes.

This years competition among nominees was closer than ever, in part due to the involvement of Women in Research (WIRe), who helped encouarage nominations from women and women led companies. As a result for the first time since the award was founded nominee for female researchers exceeded those of male researchers.

Please note however that winners are chosen strictly based on merit. We encourage all are many highly qualified finalists to apply again next year.

Please join this years’ sponsors, OdinText and VoxPopMe, the NGMR community and judgine committee in congratulating these fine researchers!

Attendees at TMRE are invited to join OdinText CEO, Tom H. C. Anderson, Women in Research Founder Kristin Luck, and our esteemed winners in a special panel on marketing research innovation this Wednesday directly after lunch at 1:30pm.

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