Monthly Archives: August 2014

Reminder: Just two weeks left to nominate someone for the 2014 NGMR Awards! Today on The Market Research Event blog there is a post on how the annual Next Gen Market Research awards began. Each year the winners are honored at the biggest US Market Research Event (TMRE) and then participate in a panel discussion […]

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The Great Methodology Debate – IIEX2014 At the Insights Innovation Exchange in Atlanta this June, OdinText Founder, Tom H. C. Anderson took part in a methodology debate with thought leaders in specific areas of ‘Next Gen Market Research’. We believe that Text Analytics is important not just because of its implications within market research or […]

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[Interview re-posted w/ permission from Text Analytics News] Mr. Big Data & Mr. Text Analytics Weigh In Structured VS. Unstructured Big Data   If you pay attention to Big Data news you’re sure to have heard of Kirk Borne who’s well respected views on the changing landscape are often shared on social media. Kirk is […]

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[Re Posted from Next Gen Market Research Blog] First Ever Text Analytics Cartoon It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me – plus I don’t think I’ve ever […]

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