Monthly Archives: February 2014

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Marketing Research is Changing – Human Psychology is Not! In order to separate the wheat from chaff in the market research industry – and industry which until recently changed at a painstakingly slow rate, but which now seems to be grasping at any ‘innovation’ straws no […]

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Analytics With a Purpose

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February 25th, 2014

Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics! Just a friendly reminder that next week in San Diego is the American Marketing Associations second Analytics with a Purpose conference.   More info on the event is available here   Full disclosure, I am a member of the AMA’s Insights Council […]

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Congratulations Team Canada, Sweden and Finland! As you can tell we here at Anderson Analytics – OdinText are nearly as serious about our Hockey as we are about Text Analytics. That’s why we would like to take this opportunity to congratulate this year’s Olympic Hockey winners. All three teams proved that what is true in […]

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  We’re happy to once again be a sponsor of Text Analytics World. We’ve very much enjoyed the Boston MA events in the past. The upcoming event will be held this March 17-19 in San Francisco CA. Those of you interested in attending please feel free to use discount code ODIN2014 (15% off Registration). More […]

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