Monthly Archives: January 2014

Text Analytics Interview with Jiffy Lube

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January 27th, 2014

Jiffy Lube OdinText Analytics Interview   The Institute for International Research (IIR), just published this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.     […]

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The Secret About Innovation

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January 13th, 2014

[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] “Too Much Innovation”, is there a word for it? In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“. Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know. […]

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