Monthly Archives: January 2014

Text Analytics Interview with Jiffy Lube

January 27th, 2014

Jiffy Lube OdinText Analytics Interview   The Institute for International Research (IIR), just published this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.     […]


The Secret About Innovation

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January 13th, 2014

[Re-posted from the Next Gen Market Research blog at] “Too Much Innovation”, is there a word for it? In the software industry there sort of is, it’s a bad word, and it’s called “Vaporware“. Unfortunately, I’m not sure there is a similar word for new market research methodologies, if there is please let me know. […]


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