Monthly Archives: March 2013

OdinText – Anderson Analytics Founder Honored In conjunction with the Advertising Research Foundation’s annual 2013 Re:think conference on Tuesday, Tom H. C. Anderson, founder of Anderson Analytics and inventor of OdinText text analytics software was honored together with several other distinguished research colleagues at the GRIT/RFL Ginny Valentine Award Ceremony. Other winners included • Kristin […]

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And what it says about our profession There’s a question I hear quite often whether at industry conferences, on blogs, or in professional groups on LinkedIn. Researchers, both supplier and even client side, are asking each other for recommendations on free software. Yes, it seems it’s more often for “free” software, once in a while […]

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Stop Chasing the Big Data; Mid Data makes more sense After attending the American Marketing Association’s first conference on Big Data this week, I’m even more convinced of what I already suspected from speaking to hundreds of Fortune 1000 marketers the last couple of years. Extremely few are working with anything approaching what would be […]

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Text Analytics Software