Monthly Archives: November 2012

NGMR Software and Forward Looking MR Clients can make it happen in 2013! There’s lots of talk about Marketing Research professionals missing the boat on Big Data. I’m more optimistic in this area – Why? Marketing research professionals who typically do customer segmentation work, even if it’s typically on smaller data sets (1500-4000 records) have […]

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In Depth: Making text – and big data – analytics a default business solution [Republished from Text Analytics News]  We recently caught up with two text analytics experts ahead of our Text Analytics Summit in San Francisco to get their thoughts on the growing commercial importance of text and big data analytics, and where the next […]

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