Your Candid Thoughts on Open Ends in Surveys? Hi readers. Today I’m just sharing a very short survey. If you are a user of OdinText’s software this survey is not for you. It’s for marketing researchers in general to get their thoughts on voice of customer comment data and how they deal with it. So […]

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From tacit to more explicit insights, text analytics helps answer the why’s in voting Because of the interest in yesterday’s post I decided to continue on the topics of politics today.  As a marketing researcher and data scientist though I found yesterday’s analysis a bit more interesting. Not because of the findings per se, but […]

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How What You Say Says Way More Than What You Said Pretend for a moment that you had a pen pal overseas and they asked you to describe yourself. What would you tell them? What makes you “you”? It turns out that which traits, characteristics and aspects of your identity you choose to focus on […]

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Are You Shaking Up Market Research? – Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award For the 8th Annual Next Generation Market Research Awards, the NGMR Award Committee has decided to shake things up and change the categories a bit. Announcing New Categories for 2016 NGMR […]

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