NGMR 2016 Innovation Award Finalists Offer Fresh Thinking! Change is never easy for any industry, but for those of us in research and marketing, change has increasingly become imperative. We and our clients are beset with myriad new challenges for which conventional solutions no longer suffice (and in cases don’t even apply). We need fresh […]

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What I Would Analyze if I Could Analyze All I Can

Tom H. C. Anderson
September 2nd, 2016

The Analytics Quote for the Day Since we’re a Text Analytics company we’ve been wanting to start a quote of the week or month. Here’s one by Sun Tzu for today: “Can you imagine what I would do if I could do all I can?” Inspiring.  How it might translate into an analytics quote? Perhaps something […]

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Marketing Research Confessions Part II – Researchers Say Open-Ends Are Critical! My last post focused on the alarmingly high number of marketing researchers (~30%) who, as a matter of policy, either do not include a section for respondent comments (a.k.a. “open-ended” questions) in their surveys or who field surveys with a comment section but discard […]

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One-Third of Researchers Think Survey Ratings Are All They Need You’d be hard-pressed to find anyone who doesn’t think customer feedback matters, but it seems an alarming number of researchers don’t believe they really need to hear what people have to say!   In fact, almost a third of market researchers we recently polled either […]

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