Trend Watching +OdinText

Tom H. C. Anderson
February 19th, 2018
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How Your Customers Speak – OdinText Indexes Top Slang and Buzz Words for 2018 Understanding how your key customer demographic communicates about your category, and your product is key in learning how to communicate with them most effectively. One of the posts I’ve come to enjoy most, yet also the most difficult to write, is […]

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Net Promoter Score (NPS) +OdinText = Predictive NPS It was nice to see Research Business Report cover one of our Net Promoter (NPS) Case Studies today on Research Business Report. We’ve found contrary to popular belief, NPS and other Customer Satisfaction ratings like Overall Satisfaction don’t correlate much with important KPI’s like Return Behavior and […]

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ad testing +OdinText [Authors note. As I am writing this blog post early Monday morning after the Super Bowl, I have already completed the initial ad testing analysis. It’s the case where modern AI and analytics software (OdinText) is faster than the data collection process/vendor we’re relying on. We’ve asked an open ended comment question […]

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State of The POTUS – Text Analytics Reveals the Reasons Behind Trumps Approval Ratings Over the past few weeks we’ve heard political pundits on all major news networks chime in on how Trump is doing one year after taking office. Part of the discussion is around what he has and hasn’t done, but an even […]

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A Summary of the 2018 Insights Association CEO Summit Last year I summarized the CEO Summit theme as ‘Technology Partnering’. This year the two words I’d choose would be ‘Change’ and ‘Partnering’. Change It was widely agreed that successful companies can’t stand still in a changing industry. Changing doesn’t necessarily mean adding more Technology. In […]

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A Customer Experience Case Study Utilizing OdinTexts’ Text and Predictive Analytics (Predicting Actual Return Behavior and Sales with CX Ratings or NPS) We were honored today to have one of our case studies featured by Greenbook. Though we have several other similar cases like it, it remains one of our favorite uses of Customer Satisfaction/Customer […]

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Almost Half of Market Researchers are doing Market Research Wrong! – My Interview with the QRCA (And a Quiet New Trend – Science Based Qualitative). Two years ago I shared some research on research about how market researchers view Quantitative and Qualitative research. I stated that almost half of researchers don’t understand what good data […]

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Our Top 10 Most Read Data and Text Mining Posts of 2017 Thank you for reading our blog this year. The OdinText blog has quickly become even more popular than the Next Gen Market Research blog, and I really appreciate the thoughtful feedback we’ve gotten here on the blog, via Twitter, and email. In case […]

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Merry Christmas From OdinText

Tom H. C. Anderson
December 25th, 2017
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Merry Christmas and Happy New Year!   Warmest wishes from your friends @OdinText

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What Kind of Researcher are You? It’s that time of year again where RFL Communications and Greenbook request predictions from market researchers on what trends they expect to see in the new year. Of course no one knows for sure, but some are interesting fun to read and I always like searching for the overall […]

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eBook of Case Studies From The 50 Most Innovative Firms in Marketing Research

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Happy Hanukkah and Hottest Gift Ideas for 2017

Tom H. C. Anderson
December 11th, 2017

Text Analytics Poll Reveals Hottest Holiday Gift Ideas Tomorrow marks the beginning of Hanukkah, and Christmas is just around the corner. So, I thought what better time to use OdinText to investigate ideas for gift giving. Top 10 Hottest Gifts Ideas for 2017 If you’re out of ideas on what to get your loved ones […]

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A Q&A session with ESOMAR’s Research World on Artificial Intelligence, Machine Learning, and implications in Marketing Research  [As part of an ESOMAR Research World article on Artificial Intelligence OdinText Founder Tom H. C. Anderson was recently took part in a Q&A style interview with ESOMAR’s Annelies Verheghe. For more thoughts on AI check out other […]

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American’s Recount the Items That Make Up Their Annual Thanksgiving Dinner That most American Holiday, Thanksgiving, is here. But other than Turkey, what does the typical thanksgiving dinner consist of? Last year for Thanksgiving we used the OdinText Analytics platform to understand what Americans are most thankful for. This year we were curious which items […]

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Commit to Text Analytics in 2018, and Start Free Today We believe market researchers make the best data scientists. That is one of the reasons why I have decided to encourage as many market researchers as possible to take the plunge, and start using text analytics in 2018. In order to encourage my colleagues to […]

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Editor’s note: Today’s post was contributed by Brandtrust, an OdinText client, as part of a new ongoing series from our users. We felt Brandtrust was an outstanding candidate for a use case because they already have a set of sophisticated, proprietary methodologies, which were made even more valuable by easily incorporating the OdinText platform. Case […]

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In case you weren’t at The Market Research Event (TMRE) last week and missed the news, here are The NGMR Award Winners for 2017. Winners across the three categories (Most Innovative Research Method, Industry Change Agent, and Outstanding Disruptive Start-Up were: Merck – Lisa Courtade, InsightsNow – David Lundahl, and IncognitoResearch – Greg Weston. OdinText […]

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TMRE Wednesday 11:45 Track #5

Tom H. C. Anderson
October 20th, 2017

At The TMRE (The Marketing Research Event) This Week? First, Thank you everyone who already took took our Next Gen Market Research Industry survey this week.  I know even a 10 minute survey is a bit too long, and there were definitely more Open-Ended questions that usual. I know people are afraid of OE’s because […]

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OdinText Discovers Job Satisfaction Drivers in Anonymous Employee Data Employee satisfaction surveys go by different names – “stakeholder satisfaction,” “360-degree surveys,” “employee engagement.” I blog a lot about the shortcomings of survey data and problems like respondent and data quality due to bad sample, long surveys, and poorly structured questions (which assumes the researcher already […]

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Americans Resigned to Gun Violence?

Tom H. C. Anderson
October 5th, 2017

New Text Analytics Poll Measures American’s Desire for Change After Vegas Shooting  In the wake of the awful tragedy in Las Vegas Monday I like many others viewed the news with shock, sadness, disgust and disbelief. And I believe also with a feeling of helplessness. At least that’s what I prefer to think of it […]

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