How Text Analytics Rescued Me from a #ShowHole!  My wife and I recently found ourselves in the uncomfortable condition commonly known as a “show hole.” Are you familiar with this? A show hole refers to the state of loss and aimlessness one experiences after completing—often via binge-watching—the last episode in a beloved TV series without […]

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How Text Analytics Can Help Marketers Move at the Speed of Slang It came as no surprise to me that one of our more popular blog posts of 2016 was a list of the 10 most fashionable slang terms as identified by OdinText. After all, keeping up with youth-speak or slang is a constant challenge […]

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New Insights Association Born

Tom H. C. Anderson
January 9th, 2017

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]

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How Messy Multi Departmental Procurement and Lengthy Implementation Stall Text Analytics Insights The inspiration for this week’s clip in our “Get the Job Done!” series is the big-ticket procurement and implementation process—and all of those folks whose opinions you don’t need. Take a look:   We hear all the time from prospective clients who’ve found […]

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