Are you attending The Insights Associations’ Inaugural Analytics event NEXT in NYC tomorrow? If so please stop by the OdinText presentation on text analytics at 3:30. I’ve been asked to present not just some of the findings of a very exciting blog post, but also explain how you too can conduct this type of advanced […]

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NEW Text Analytics PollTM Shows a Trump-Style Le Pen Upset May Have Been Averted by Overwhelming Opposition to a Frexit Last week on this blog, I reported findings from a Text Analytics Poll™ of 3,000 French citizens showing that Marine Le Pen’s positioning going into the runoff looked remarkably similar to that of another recent […]

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Text Analytics Poll Shows Le Pen Positioned to “Trump” Macron To Americans following the French Presidential Election taking place in less than a week, it might appear as though recent history is repeating itself. And in many ways, it is. Late last week we ran a Text Analytics Poll™ in France, and the results of […]

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I’m Going on a “Data Raid” with Three Client-Side Practitioners in NYC on Thursday! Consumer decisions are not made in a vacuum, so why do we continue to expect to get the whole truth from siloed data? These are puzzle pieces, not the whole puzzle! The biggest insights opportunity for just about any organization today […]

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5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its Potential in your Company! Introducing a new technology or approach for generating insights in any organization can be more challenging than one realizes. There is a succession of hurdles to overcome if you really want to achieve traction and make a lasting impact, […]

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April Foolishness: What Happens When You Survey People in the Wrong Language? I’m going to break with convention today and, in lieu of an April Fool’s gag, I’m going to tell you about an actual goof we recently made that yielded some unexpected but interesting results for researchers. As you know, last week on the […]

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It’s True: You Only Need One Open-Ended Question and Language Doesn’t Matter! First of all, thank you all so much for the incredible response to this week’s multi-country, multilingual Text Analytics Poll™! I’ve received a flood of email and calls for additional information and I’m always happy to share, so if you have questions or […]

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Emotion Speaks Louder than Words Across 11 Cultures, 10 Countries and 8 Languages! Welcome to Part 3 of our international, multilingual exploration of culture using text analytics! In Part 1 of this series, I provided a topline analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in […]

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Defined in Their Own Words: 11 Cultures, 10 Countries & Eight Languages   In Part 1 of this series, I provided a top line from our analysis of comments from more than 15,500 people spanning 11 cultures in 10 countries and eight languages in response to one question: “How would you explain <insert country> culture […]

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International Text Analytics Poll™ Explores 11 Cultures in 10 Countries and 8 Languages! [Part I] When pundits declare that the western world is  now in the throes of a globalization “backlash,” they’re generally referring to the reversal of decades of economic and trade policy, things like Brexit. But what of other concerns typically associated with […]

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The U.S. trade deficit may have hit a five-year high in January, but at least one American export remains the undisputed world leader: Hollywood films. Even with growing competition from China and Bollywood, and in spite of the recent wave of America-bashing that seems to have swept the globe, the appetite for this most American […]

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In a world focused on the value of Big Data, it’s important to realize that Small Data is meaningful, too, and worth analyzing to gain understanding. Let me show you with a personal example. If you’re a regular reader of the OdinText blog, you probably know that our company President, Tom Anderson, writes about performing […]

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GreenBook Interview Covers Partnering, AI/Machine Learning and the Latest Insights Applications for Text Analytics “We should be less worried about each other and more worried about the potential new entrants to this industry.” That’s what I told GreenBook Blog Editor & Chief Leonard Murphy in an interview recently when he asked me about the trend […]

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You Can’t Handle the Truth (and Other Top Reasons for Being Unfriended on Facebook)  When’s the last time you unfriended someone on Facebook? In spite of the fact that both the platform and its users have reached what in product lifecycle-speak would be called maturity, unfriending remains a somewhat surprisingly common phenomenon. In fact, about […]

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Text Analytics Poll™ Shows What We’d Like Instead of Presidents Day It’s been less than a week since our Valentine’s Day poll unearthed what people dislike most about their sweethearts, and already another holiday is upon us! Though apparently for most of us it’s not much of a holiday at all; well over half of […]

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Emotion—Influence—Activation: Call for Speakers, 2017 Sentiment Analysis Symposium  Writing today to OdinText users as well as other fellow practitioners, especially those on the client side. I’m working with Seth Grimes Chairman of the Sentiment Analysis Symposium to get the call out for speakers as well as panelists for an interesting and interactive discussion at the […]

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Valentine’s Day Text Analytics Poll™ Uncovers What People Really Think about their Special Someones Ah, February 14th—the one day of the year when anything you want to eat comes shaped in a heart! Yes, love is in the air today, friends. We show it with cards and candy, roses and Build-a-Bears, theater tickets, dinner reservations […]

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New Text Analytics PollTM Shows Which Super Bowl Ads Really Performed Best Well, it’s been five days since the Super Bowl, and pretty much everyone has cranked out a “definitive” best-and-worst ad list or some sort of top 10 ranking. And frankly, I think a lot of them are based on the wrong metrics. Without […]

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Text Analytics PollTM Shows Australians, Brits, and Canadians  Angry About Executive Order Temporarily Barring Refugee (Part II of II) In my previous post, we compared text analysis of results from an open-ended survey instrument with a conventional Likert-scale rating poll to assess where 3,000 Americans really stand on President Trump’s controversial executive order temporarily barring refugees […]

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Text Analysis of What People Say in Their Own Words Reveals More Than Multiple-Choice Surveys It’s been just over a week since President Trump issued his controversial immigration order, and the ban continues to dominate the news and social media. But while the fate of Executive Order 13769—“Protecting the Nation from Foreign Terrorist Entry into […]

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