How Text Analytics Can Help Marketers Move at the Speed of Slang It came as no surprise to me that one of our more popular blog posts of 2016 was a list of the 10 most fashionable slang terms as identified by OdinText. After all, keeping up with youth-speak or slang is a constant challenge […]

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New Insights Association Born

Tom H. C. Anderson
January 9th, 2017

Optimistic about a more progressive, transparent and innovative organization with data accessibility for all Congratulations to CASRO and MRA which have now successfully merged to found the new Insights Association. I think it was rather confusing for our industry to have so many associations, and I’m curiously optimistic about where this new Insights Association might […]

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How Messy Multi Departmental Procurement and Lengthy Implementation Stall Text Analytics Insights The inspiration for this week’s clip in our “Get the Job Done!” series is the big-ticket procurement and implementation process—and all of those folks whose opinions you don’t need. Take a look:   We hear all the time from prospective clients who’ve found […]

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Will it Unstructure? Part I of a New Series of Text Analytics Tests Happy New Year! As I was preparing to celebrate the New Year with my family and pondering the year ahead, my mind wandered to all of those Top New Year’s Resolutions lists that you see the last week in December every year. […]

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