And why your research may be just as inaccurate… [Missed ARF’s Post-Election Podcast? Watch the Free Video – Special Event Video Explores Election Poll Fail and Implications for Market Research] I know many of you weren’t able to get into the ARF’s post-election podcast this week due to limited space, but now you can watch the video! […]


Text Analysis of Thanksgiving 2016

Tom H. C. Anderson
November 25th, 2016

What We’re Thankful For I hope everyone had a wonderful Thanksgiving! I was curious what people are most thankful for this year and so I asked 1500 Americans. Here, in order of most frequently mentioned, are the subjects OdinText identified: I’ve written a lot about Quant vs. Qual research on the blog here recently, and […]


ARF Podcast Explores Why No One Predicted the Trump Win and Implications for Consumer Insights Most of us are still scratching our heads as to how no one in this business predicted the outcome of the 2016 Presidential Race. On Tuesday November 29 from 8:30-11a.m. EST, the ARF and GreenBook are running a special podcast on this […]


Shedding Light on Dark Data: How to Get Started

Tom H. C. Anderson
November 16th, 2016

Move over Big Data. There’s a new buzzword: dark data. It’s actually not so new—Gartner coined the term a couple years back—but dark data is finally starting to catch on in market research circles and it represents a huge untapped opportunity for insights! Gartner defined dark data as “the information assets organizations collect, process, and […]



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