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Text Analytics Award Winner

Annual Award for Excellence in Applied Text Analytics There are plenty of Awards in Market Research, our favorite of course being the Next Gen Market Research Award, but most of these go to supplier research firms. That’s why when Bob Lederer of Research Business Report reached out to us about a Client Side only research

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Text Analytics for 2015 – Are You Ready?

OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics  [Interview Reposted from Greenbook] Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone?

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